These Terms of Service form a binding agreement between you and Vmemoo Limited, trading as Vmemoo, concerning your access to and use of the Vmemoo mobile applications, websites and related services.
1. Who we are and how these Terms work
These Terms of Service ("Terms") form a binding agreement between you and Vmemoo Limited, trading as Vmemoo ("Vmemoo", "we", "us" or "our"), concerning your access to and use of the Vmemoo mobile applications, websites and related services (together, the "Service"). Our Privacy Policy, Community Guidelines, Memorial Policy, Copyright Policy and any purchase-specific terms are incorporated into these Terms by reference. By creating an account, selecting an acceptance control or using the Service, you confirm that you have read and agree to these Terms. If you do not agree, do not use the Service. Nothing in these Terms excludes rights that cannot lawfully be excluded, including mandatory consumer rights.
2. Eligibility: adults only
You must be at least 18 years old and legally capable of entering a binding agreement to create, access or maintain a Vmemoo account. The Service is not directed to children. You must truthfully confirm that you are at least 18 as part of creating an account; Vmemoo does not currently collect a date of birth or operate a sophisticated identity or age-verification system as a standard feature. We reserve the right to request additional verification where reasonably required for safety, fraud prevention, legal compliance or a specific eligibility concern, restrict an account while eligibility is reviewed, and suspend or close an account if we reasonably believe the user is under 18 or has provided false eligibility information. A memorial may concern a person of any age, including a deceased child or teenager, provided the adult account holder has a lawful basis and appropriate authority to publish the content and acts consistently with that person's privacy, dignity, safety and best interests. A person referenced or appearing in content, including a deceased minor, does not thereby become a Vmemoo account holder.
3. Accounts and security
- Provide accurate, current information and keep it updated. Keep credentials confidential, use reasonable security precautions and notify us promptly of suspected unauthorised access.
- Do not sell, transfer, rent or share an account, except through a Vmemoo-approved memorial-administrator transfer. You are responsible for activity under your account unless caused by Vmemoo's breach or otherwise provided by applicable law.
4. The Service and memorial roles
Vmemoo provides tools for adults to create, discover and interact with memorials for people and pets who have died, and a separate Memories category for preserving meaningful moments, experiences and stories that do not require a deceased subject. Features may include profiles, memorial pages, user-uploaded photos and media, text, Prayers, comments and replies, reactions, tags, follows, direct messages, notifications, reporting, blocking and moderation. On supported Android devices, Vmemoo offers optional real-money purchases, including Stars and memorial purchase units, through Google Play Billing with RevenueCat integration; see Section 10 for how these purchases work. A memorial creator or administrator is a platform role, not a legal determination of next-of-kin status, estate authority, ownership of remains, inheritance rights or the truth of contested facts. Vmemoo does not certify relationships or adjudicate family, probate, religious or historical disputes.
5. Your content and the permission you give Vmemoo
You retain the rights you already hold in content you submit ("User Content"). You grant Vmemoo a non-exclusive, worldwide, royalty-free licence to host, cache, reproduce, format, adapt for technical display, transmit and display that User Content solely as reasonably necessary to operate, secure, moderate, improve and provide the Service according to your settings. This licence includes use by our service providers acting for us. It ends when the content is deleted from active systems, subject to reasonable backup cycles, legal preservation, content shared by others under their own rights, and the technical time needed to complete deletion. We will not use a private memorial or private User Content in external advertising without separate permission. If you expressly opt in to promotional use, the scope and duration of that permission will be shown when consent is requested and you may withdraw it prospectively. You represent and warrant that you have all rights, permissions and lawful grounds needed to submit the User Content; that its submission does not violate privacy, publicity, confidentiality, copyright, trademark or other rights; and that it is not materially deceptive, defamatory or unlawful.
6. Content about deceased persons and third parties
Death does not automatically make photographs, writings, medical details, private correspondence or information about surviving people free to publish. Rights may belong to photographers, estates, relatives, living people shown or mentioned, or other rights holders. You must assess those rights before uploading. When creating a memorial, you confirm that you have a genuine, good-faith connection or legitimate memorial purpose and a reasonable basis to publish the content. You must identify opinion, tribute and personal recollection as such and must not present serious disputed allegations as verified fact. Vmemoo may request supporting information, restrict visibility, transfer administration, add context or remove content while resolving a credible complaint, but is not obliged to resolve private legal disputes.
7. Prohibited conduct
- Create a malicious, mocking or deceptive memorial, or a memorial for a living person intended to harass, intimidate or falsely suggest death.
- Post unlawful, hateful, threatening, sexually exploitative, graphically violent, defamatory, fraudulent or privacy-invasive material. Exploit grief, solicit money deceptively, impersonate another person or misrepresent authority over a memorial. Share personal contact details, precise location, identity documents, financial data, medical records or private communications without lawful authority. Infringe copyright, trademark, database, publicity or other proprietary rights.
- Spam, manipulate Prayers/reactions/follows, coordinate harassment, submit knowingly false reports or evade enforcement.
- Scrape, crawl, harvest, reverse engineer, probe, overload, introduce malicious code, bypass access controls or use automated access without written permission, except where applicable law expressly permits conduct that cannot be restricted by contract. Use the Service for unlawful advertising, regulated fundraising, weapons, illegal goods, trafficking, extremist activity or criminal facilitation.
8. Moderation, reporting and appeals
Vmemoo may review reports and content through its moderation architecture and administrative handling. Depending on context, we may reduce visibility, restrict interactions, preserve evidence, remove content, suspend an account, or refer a matter to competent authorities. Restricting content or access makes it temporarily non-public and preserves relevant material for review; it is distinct from permanent deletion. Following review, Vmemoo may, where appropriate, reinstate previously restricted content or restore access after a suspension, continue a restriction, or proceed to removal. Vmemoo also reserves the right to suspend or terminate access or an account where these Terms, the Community Guidelines, safety requirements or applicable law permit; as a matter of current product enforcement, implemented moderation actions consist of content restriction or removal and account suspension. Current reporting covers relevant content including memorials, Prayers and comments, profiles and individual direct messages. Blocking and unblocking, content removal and account suspension may be used where appropriate. Users can report through the relevant in-app Report function or request review or appeal by email at info@vmemoo.com; Vmemoo does not currently provide an in-app appeal-status dashboard. Where required by law, we will provide a reason for a moderation decision and a meaningful opportunity to appeal. Abuse of reporting or appeals may itself result in restrictions.
9. Memorial conflicts and transfer requests
A credible family member, estate representative, rights holder or affected living person may request review, correction, privacy restriction, removal or transfer of memorial administration. We may ask for identity, relationship, authority, death or rights documentation, minimised to what is reasonably necessary. Submission does not guarantee the requested outcome. We may favour preservation, privacy and harm reduction while parties pursue an appropriate legal resolution.
10. Purchases, Stars and payment processing
On supported Android devices, Vmemoo offers optional real-money purchases through Google Play Billing with RevenueCat integration. Current paid products are one-time, non-subscription products; there is no recurring subscription billing. Stars are one-time credits that may be purchased repeatedly, and a memorial purchase creates a single verified, reservable memorial purchase unit; neither Stars nor a memorial purchase unit is a recurring subscription or a permanent RevenueCat entitlement. Google Play presents the applicable price and purchase terms before you complete a purchase, and your purchase is also subject to Google Play's own applicable terms and policies. Store or SDK confirmation of a purchase alone does not grant Stars or a memorial purchase unit; Vmemoo's backend independently validates the relevant RevenueCat provider event and applies Vmemoo's own product-to-value mapping before crediting Stars or issuing a memorial purchase unit. A cancelled, refunded or failed purchase attempt grants no value. Requests to cancel or refund a purchase may be subject to Google Play's applicable processes, terms and legal requirements; Vmemoo does not promise an automatic refund, reversal, restoration of a cancelled entitlement or a particular dispute outcome. Purchase-related transaction and accounting records may be retained after account deletion to the extent described in Section 11 and the Privacy Policy.
11. Account suspension, deletion and retention
Vmemoo may suspend or terminate an account where permitted by these Terms, the Community Guidelines, safety requirements or applicable law. A user can initiate account deletion from the account/settings area of the Vmemoo mobile application. On initiation, the account is disabled, active sessions are invalidated and signed out, and owned memorials are unpublished or removed from normal visibility. Accounts soft-deleted for at least 30 days become eligible for irreversible anonymisation of direct account identifiers and authentication information. Some records may be retained only where genuinely necessary for transaction or accounting requirements, legal obligations, security, fraud prevention, moderation, abuse prevention, audit, dispute handling or referential/database integrity. The public explanation is available at /account-deletion and privacy questions may be sent to privacy@vmemoo.com.